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Gasser 2012 Forecast for the Hospitality Industry

Mark GasserMark Gasser
Gasser Chair Co.

There’s no question that the overall downturn in the hospitality industry affected our sales volume. However, I’m a big believer in this industry and we envision a stronger recovery in 2012. And we’ll be prepared for growth as we solidify our position as the leader in delivering a customer experience like no other, dazzling existing and potential clients.

Our commitment to providing the best customer experience begins with delivering unparalleled customer service. This means we will continue listening and providing solutions to problems, in good times and bad. For example, many hotels, catering facilities, and family-owned venues were opting to make do with their existing furniture. We heard the economic concerns and proposed a variety of cost effective options including Proven Solutions and, a website dedicated to Parts and Service

The Proven Solutions program is a selection of seating products acquired by Gasser Chair Company from satisfied repeat customers, which are factory re-manufactured in a “frame off” restoration process to our high quality standards. The result is a product that looks and performs as new! We have the technology and expertise to not only repurpose the product back into the mainstream, but we are also able to offer a Gasser quality product at a savings of 20 to 30% or more!

Yet another possible solution for companies unable to undergo a complete product replacement is Built as an extension of our famed customer service, the website provides Gasser customers an avenue for ordering replacement parts. An endless option of Gasser quality parts can be purchased on-line and shipped within 72 hours. The Gasser Chair Parts website not only provides an avenue for ordering replacement parts online for Gasser Chairs but also provides chair identification, how to instructions and updated service bulletins.

In addition to strengthening our commitment to the customer experience, we’re also positioning ourselves to take advantage of new opportunities by investing in a new brand and award-winning advertising campaign. One disadvantage to having been in this business 65 years is that many customers take for granted that they know all about our product and capabilities. The campaign is very much in its infancy but has already served us well. While some companies get quiet during a downturn, we’ve come out screaming to capture the attention of the veterans in the industry and those that may not be as familiar with Gasser and know very little about our products and capabilities. To date, the campaign has been successful in introducing several new products and garnering qualified favorable responses at trade shows.

We look forward to being able to provide these same high quality products to our new customers and exceed their expectations. One of the new ways we surpass expectations is through the use of our new in-house Powder Coating station that not only offers an impressive array of colors for limitless customization, but more importantly, the station gives us the ability to strictly enforce quality control standards and achieve greater efficiencies with the manufacturing process.

When looking at new opportunities for 2012, we are envisioning stronger relationships within the university and college sectors, interior design and architectural firms. One thing that will certainly remain the same is our dedication to the military. We are strong military supporters and proud to continue providing them with our seating innovations.

Moving forward, we anticipate several new partnerships and product introductions as well as some new patents. It is an exciting time to be a part of this vibrant and growing industry. We believe the time is right for a major reinvestment in our business because of optimistic and positive developments in the hospitality industry. Whether it’s technology, engineering, education or advertising, our investments are a statement about our confidence in the business and about being a true leader for seating solutions for the hospitality industry. Customers can absolutely expect to see and hear more from Gasser Chair Company in 2012.

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