LOCAL COMPANY EARNS NATIONAL RECOGNITION
Gasser Chair Company Honored for Branding Campaign
YOUNGSTOWN, OHIO (October 13, 2011) – Gasser Chair Company, a Youngstown, Ohio based manufacturer of seating solutions for international hospitality and gaming venues, was honored by the American Gaming Association with a 2011 Gaming Voice Award for the best print advertising campaign.
The American Gaming Association Communication Awards program recognizes outstanding advertising, public relations, marketing and financial and corporate communications in the gaming-entertainment industry. An expert panel of judges narrowed down the 218 entries to 46 finalists. Winners were announced at the Communications Awards Luncheon hosted on October 5 during the Global Gaming Expo in Las Vegas.
“We are thrilled,” said Mark Gasser, president of Gasser Chair Company. “We were honored to be nominated along with such industry giants as Caesars Entertainment. We didn’t expect to win, but couldn’t be more proud of our campaign and how it has communicated our leadership position for seating solutions in these industries.”
Gasser’s winning integrated marketing campaign – titled “Gasser Dazzles” – has increased awareness of the 65-year-old Gasser brand and its market-leading capabilities, state-of-the-art manufacturing facilities and progressive product offerings.
According to Andrew Yañez, partner and chief creative officer at Concussion, the full-service agency that developed the campaign, “The Dazzle campaign begins with a series of six advertisements depicting the strength, the stamina and the beauty of acrobatic performers. These acrobats are a metaphor for the performance of Gasser products, as they are, according to Gasser clients, artfully designed and beautifully executed.”
Even though Gasser is embracing change by unveiling a forward-thinking and modern image to support the company’s innovative offerings, some things remain unchanged. The company still stands behind their promise to provide not just a quality product, but also a customer experience second to none.